Case in point. I was given a bottle of the new Little Black Dress wine; Divalicious White. It is a Pinot Grigio based blend with some Muscat, Chardonnay, Sauvignon Blanc, White Riesling and Viognier to round it out. And while the label totally appealed to all of my senses as a woman (the title, the font, the hanger, the red shoes), an alarm went off in my head blaring "gimmick".
I judged it as a sweet party wine targeted to the wallets of female consumers who like anything diva-ish, not that this is a bad thing mind you. But in the case of wine I questioned just how much substance it had. While there was fruit, like melon and citrus, there were other layers of flavor; a little spice, quite nice.
I give it girlfriend approval. This time of year, Divalicious is a great beach wine. It goes with the standard, portable snacks of salty chips and juicy fruits. And in the $10 price range, I'm not going to get ticked off if it gets too hot and I have to dump it, just mildly annoyed. Cheers!